Two paths, one obvious problem.
Jonathan and Samir met during a co-op term at Microsoft while studying at the University of Waterloo. Different teams, same wavelength: an obsession with how technology could solve the boring, expensive problems no one else wanted to touch.
After graduation their paths split. Samir went deep into sales and real estate. Jonathan went into AI and watched small businesses spend more time on paperwork than with clients.
When they reconnected over coffee a few years later, the conversation kept circling back to one thing: many real estate agents had no clear way to build a strong online brand and turn it into new business.
Parcel starts with a premium website built around the agent. From there, we can add the CRM, follow-up and traffic needed to help that website create more sales talks. The goal is one clear system that can grow with the business.